Heritage Junction: Event Branding Guidelines

For the Heritage Junction Event Branding, I was able to participate in a team of 4 designers to create a design system that included a 18” x 24” poster, social media graphics, stickers and pins, as well as a stamp punch card.

Part of my contribution was researching and proposing an illustrated map for the event poster. I created the stickers and pins using elements from the design system, as well as illustrating a train image to be used for branding elements.

I also chose the color palette and collaborated on the illustrations of the final product. I illustrated the hand-drawn elements set on top of photographs for the social media graphics.

Team members included:

Sophie Bedrinana

Alysah Fuentes

Joseph Arias

Two badges, one with a vintage-style logo and text "Heritage Junction 24107 Newhall Ave," and the other showing the back with a pin clasp.
Pink water bottle with Heritage Junction cat sticker on pink background.
Person using laptop at desk with cactus sticker, notepad with pencil, smartphone, coffee cup, and pen holder with stationery.
Heritage Junction Discovery Days poster featuring drawings of historic buildings, a train, wildlife, and nature elements like clouds, trees, and cacti. Includes event dates: October 11-13, 2023, and a list of featured historic sites and animals such as the Saugus Train Station, Pardee House, and a bobcat.
Four circular buttons, two with pinbacks visible, two with designs. One design features a drawing of a mountain lion and the words 'Heritage Junction' with an address. The other design shows a cactus with the same text and address.
Silver laptop with three stickers on wood background. Stickers show a train, a cactus, and a mountain lion, labeled 'Heritage Junction' with address.
Four Instagram posts displayed on a gradient background. Post 1: Promotional image for 'Discovery Day' at Saugus Station featuring a building. Post 2: Railway tracks with the text 'Full Steam Ahead!'. Post 3: Landscape with hills and welcome message to the Chaparral. Post 4: Image of a bobcat with text 'Animals in the Wild West' encouraging learning about native animals.